SANIA SALEH
Communication Designer working across branding, visual culture and contemporary art.
ROAW — AI Fashion Campaign & Visual System
ROAW is a conceptual fashion brand that explores the relationship between clothing, space and identity. Built through generative AI, the project develops a cohesive visual universe where fashion becomes part of an architectural and emotional landscape.
The project focuses on art direction, visual consistency and AI-driven image creation, developing a complete campaign system including brand imagery, character consistency, product visuals and packaging concepts.
Role: Creative Direction, AI Art Direction, Visual Identity, Generative AI
Tools: Midjourney, Photoshop
THIS IS MY LAB.
...a space for experimentation and process. Here I explore ideas that don’t always fit into finished projects, visual tests, conceptual studies, and creative risks. A space where intuition leads, and outcomes are not the point.
MACBA #1.
BARCELONA 2024
MACBA #2.
BARCELONA 2024
THIS IS A POETRY BOOKLET
>>> Visual Irony_
>>> Sustainability_
>>> Concept-Driven Design_
